Privacy policy

PRIVACY POLICY

Last updated: 19 May 2026

Maison Leopolda operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Maison Leopolda is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. DATA CONTROLLER

The data controller responsible for your personal data is the owner of the trademark Maison Leopolda, Valdora AB (org. nr 559543-0348), a company registered and operating under the laws of Sweden.

For any questions regarding this Privacy Policy or how your data is handled, you may contact us at:

2. PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depends on how you interact with our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

2.1 Information You Provide Directly

We collect personal information from you when you provide it to us directly, including:

  • Contact details such as name, address, billing and shipping address, telephone number, and email address.
  • Order information such as the items you purchase, payment confirmation and order history.
  • Account information such as your username, password and security questions, when you create an account on our website.
  • Customer support information including the information you choose to include in communications with us, for example when sending a message via our contact form, returns form, or by email.

 

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies. This may include your IP address, browser type and version, device type, operating system, language preferences, time zone, the pages you view, the time and duration of your visits, and referring URLs.

 

2.3 Information from Third Parties

We may receive information about you from third-party services we work with to operate our Services, including Shopify (our e-commerce host and order management platform), DHL (our shipping carrier), Klaviyo (our email marketing platform), Shopify Payments and other payment processors available at checkout, and analytics providers including Google Analytics. The information we receive from these providers is limited to what is necessary to fulfil your order, deliver your communications, and improve our Services.

 

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes:

  • To fulfil and manage your orders: processing transactions, arranging shipping with DHL, handling returns through our customer service team, and communicating order updates.
  • To provide customer support: responding to enquiries, resolving complaints, and assisting with product-related questions.
  • To send marketing communications: where you have opted in, sending newsletters, promotions and product updates via our email marketing platform, Klaviyo. You may unsubscribe at any time using the link included in every marketing email.
  • To improve our Services: analysing website usage and customer behaviour to enhance our offering, develop new products, and personalise your experience.
  • To comply with legal obligations: meeting tax, accounting, anti-fraud, and other regulatory requirements applicable to our business in Sweden and across the European Union.
  • To protect our Services and users: preventing fraud, abuse, or unlawful use of our website.

 

4. HOW WE SHARE YOUR PERSONAL INFORMATION

We do not sell your personal information. We share your personal information only with the following categories of recipients, and only to the extent necessary to provide the Services to you:

  • Shopify: our e-commerce platform, which hosts our store and manages order data. Shopify's privacy practices are governed by their own privacy policy.
  • DHL: our shipping partner, who receives your name and delivery address to fulfil and deliver your order.
  • Klaviyo: our email marketing partner, who receives your email address and basic profile information to send marketing communications you have opted into.
  • Shopify Payments and other payment processors: who securely process your payment transactions. We do not store your full card details on our servers.
  • Google Analytics and similar analytics providers: who help us understand how visitors use our website. This data is processed in aggregated and pseudonymised form where possible.
  • Professional advisers and authorities: such as accountants, auditors, lawyers, and government bodies, where required by law or to protect our legal rights.

 

5. INTERNATIONAL DATA TRANSFERS

Some of the third parties we work with may store or process personal data outside the European Economic Area (EEA). Where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your information in accordance with applicable data protection laws.

 

6. YOUR RIGHTS

Under the EU General Data Protection Regulation (GDPR) and applicable Swedish law, you have the following rights with respect to your personal information:

  • Right of access: you may request a copy of the personal data we hold about you.
  • Right to rectification: you may ask us to correct inaccurate or incomplete information.
  • Right to erasure: you may request that we delete your personal data, subject to legal retention requirements.
  • Right to restrict processing: you may ask us to limit the way we use your data in certain circumstances.
  • Right to data portability: you may receive the personal data you provided to us in a structured, machine-readable format.
  • Right to object: you may object to processing based on our legitimate interests, including direct marketing.
  • Right to withdraw consent: where processing is based on your consent, you may withdraw it at any time.
  • Right to lodge a complaint: you may file a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).

To exercise any of these rights, please contact us at hello@maisonleopolda.com.

 

7. COOKIES

Our website uses cookies and similar technologies to operate the site, remember your preferences, analyse usage, and deliver relevant marketing. You can manage your cookie preferences through the cookie banner displayed on your first visit, or through your browser settings. Disabling certain cookies may affect the functionality of our website.

 

8. DATA RETENTION

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting obligations. Order and transaction data are retained in accordance with Swedish accounting law (typically seven years). Marketing data are retained until you withdraw your consent.

 

9. SECURITY

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

 

10. CHILDREN'S PRIVACY

Our Services are intended for adults purchasing on behalf of children. We do not knowingly collect personal information directly from children under the age of 16. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete it.

 

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal obligations, or other factors. The "Last updated" date at the top of this page indicates when it was most recently revised. We encourage you to review this Privacy Policy periodically.

 

12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our handling of your personal data, please contact us at:

Valdora AB (operating under brand name Maison Leopolda)
Org. nr 559543-0348
VAT no. SE559543034801
Baldersgatan 3, 114 27 Stockholm, Sweden
Email: hello@maisonleopolda.com